LFA CEO Ed Soares announced today that the promotion has joined the London Trust Media Holdings group of companies. London Trust Media Holding is a diversified corporation with a primary focus on the Internet, entertainment and media industries.
London Trust Media acquired a majority ownership stake in LFA which is expected to stimulate the growth of LFA through revitalized branding and an expanded reach across all Internet and social platforms. Additionally, the LFA team will gain access to a diverse network of LTM owned companies building an international presence for a stronger position in the market place.
“This is a great day for LFA and MMA,” said Ed Soares, CEO of LFA. “We now host thirty MMA events across the United States which makes LFA the fastest growing MMA promotion in the world. Our strategic partnership with London Trust Media ensures that LFA will continue to grow as we develop the top prospects in the sport.” Soares noted that when the RFA and Legacy FC 2016 merger formed in 2016-2017, they became the premier developmental organization in MMA. Since then, RFA and Legacy FC have launched the careers of over 130 athletes that have reached the pinnacle of MMA by competing in the UFC.
“London Trust Media has high hopes for the MMA industry and LFA specifically. We anticipate tremendous growth in viewers, sponsors and attracting new generations of athletes and fans through our strategic alliance.” stated Ted Kim, CEO of London Trust Media.
LFA will continue to produce as many as 30 live MMA events per year in multiple markets across the USA, all broadcast live on AXS TV. The new partnership with London Trust Media will allow LFA to expand its footprint by creating special interest content focused on its many athletes and their lifestyles and history.
The LFA leadership will continue with Ed Soares as CEO and Sven Bean, former LFA COO, has been named as President. Mark Bieri, a founding partner in the organization, will assume the role of Vice President of Talent Relations.
“I cannot be more pleased and excited with this new partnership,” stated Bean, “When we originally formed the LFA our single most important goal was to create the premier developmental organization in the sport of MMA. We were able to do that in less than a year. Now with the expertise, experience and assets through London Trust Media, our growth as a brand will be unstoppable!”