Video: Pregnant Women Who Pee On IKEA’s New Ad Get Huge Discount

Wait, what?

IKEA has revealed a new ad which is said to be able to change the lives of new parents. IKEA’s new ad offers their family discount for those buying baby cribs and who are pregnant. To prove you’re pregnant, the Swedish furniture company’s ad is also a pregnancy test.

IKEA using Swedish ad agency Åkestam Holst to produce the innovative advert; I dig it. I just know I wouldn’t be selling any cribs if I worked there. Also, ladies can save a little money if they’re curious to know if they’re pregnant or not.

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