At first, I was like, huh?! Then as he explained what was going on, it makes sense.
When the UFC was purchased by IMG and William Morris Endeavor, they gave some of their clients an opportunity to purchase a small portion of the company. Conan was one of those clients to buy in. A few other names mentioned: Ben Affleck, Mark Wahlberg, Tom Brady, Cam Newton, LL Cool J, and Serena Williams.