Ronda Rousey’s D.N.B. Shirt Is Selling Like Hot Cakes

The UFC shoots several Embedded videos during fight week of major cards. These videos allow fans to see what some of the fighters go through during fight week; some fighters open up a little more than others.

For UFC 190, the cameras were primarily focused on Ronda Rousey and Bethe Correia. In episode 2, she gives a gem, and how “Do Nothing Bitches” came about.

Ronda Rousey decided to capitalize on the phrase, and yesterday, announced she is releasing a limited edition shirt.

The initial goal was 1,000, and less than 24 hours of having the pre-sale up, more than 13,000 have been pre-ordered. There is still 13 days to go, I wouldn’t be surprised if she reached 50,000. A portion of proceeds goes to Didi Hirsch for their work in mental health services and for women with body image Issues. If you would like to order a shirt, you can at

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